

The webinar spoke to all the problem solvers in the Claris ecosystem:

Welcome to the newly renamed Claris Platform. It might already be in a prime position to grow, even if it's unlikely to eclipse its owner any time soon.“FileMaker” is no longer. The FileMaker app also has majority share outside of the US. While it has the advantage of a giant parent company, it doesn't need to lean on that company quite so much for support. FileMaker has been profitable for the past 20 years, for a start. That may be more realistic than you think.

Freitag also raised the possibility of Claris-branded solutions for the Internet of Things and, eventually, augmented reality. Where FileMaker has usually been content to sit in Apple's shadow, Claris wants to triple the number of developers and aggressively promote its name. This is also about expanding the prominence of the company itself. It's launching Claris Connect, a tool to integrate cloud services and automate workflows between them, and it clearly doesn't want to be pigeonholed by its name. Rather, as CEO Brad Freitag explained to TechCrunch, it's about expanding beyond the FileMaker product itself. It's not about to resume making basic productivity apps, though. The tech giant is changing the name of FileMaker back to Claris, the company Apple spun out in 1987 to handle apps like FileMaker as well as MacPaint and MacWrite. Apple is going back to its roots, although not necessarily in the way you'd expect.
